In an attempt to introduce Cognac to a new audience, Remy Martin hosted the London launch of their new product, the Remy Iceboxx, at the Fulham nightspot Diva Beach on Monday night.
The technology at work doesn’t appear to be the most sophisticated and quite simply chills down the Cognac to -18 degrees to achieve a more silky texture and bring out some flavours you might not expect. It is hoped that a new generation of club-goers might be inspired to sample cognac, whether on its own- as a more civilised alternative to tequila- or in cocktails.
Traditional cognac connoisseurs will doubtless be appalled at the mere thought of the cocktails which were being showcased, including a cognac peach mojito and- an excellent way to corrupt this sophisticated drink- strawberry puree added to a shot of VSOP cognac. The Ice Boxx is currently a feature at a number of stylish bars and clubs throughout London including Revivers at the Ritz, Whisky Mist, Callooh Callay and Jalouse.
Don’t waste your finest cognac, but this could certainly prove to be a fun way to liven up an old drink, and can easily be tried at home- just stick it in the freezer.
