Royal Ascot, the RHS Chelsea Flower Show, Henley Royal Regatta, and the Cartier Queen's Cup Final all form part of the Season, a series of high-society events that run throughout the summer in and around London. Many of these engagements have strict dress codes, and almost all visitors would benefit from a little wardrobe refresh. That’s why the columnist, model and stylist, Lady Alice Manners, has teamed up with fellow stylist and Season mainstay Sarah Kate Byrne, to create Maison de Saison, a season-themed pop-up store, inside Huntsman, 11 Savile Row, from the 17th to the 23rd of May. Here’s how it all came about.

 

Quintessentially: Hi Alice. What is Maison de Saison?

 
Lady Alice Manners: It’s a curated pop-up that the stylist Sarah Kate Byrne has set up. She styles a lot of racing presenters; she’s namely credited with transforming ITV horse racing presenter Francesca Cumani into a fashion icon.  Anyway, it’s her go-to shop for all things of the season, from racing to polo to weddings. Sarah has partnered with the men’s tailor Huntsman & Fitzdares on Savile Row to bring it to life.
 

Quintessentially: So, is it a bit like a gentlemen's outfitters but for ladies?

 
Lade Alice Manners: Sort of. Men can go to Huntsman or Oliver Brown and get head-to-toe kitted out. Whereas women get their dress from one place, take their dress to their milliner, and get the milliner to match the dress. Maison de Saison gets rid of all that; it’s an easy, one-stop-shop. 
 

Quintessentially: What's your involvement? 

 
Lady Alice Manners: Sarah has brought me in on a consultancy basis. She said she rated my style and wanted me to run styling appointments. I’ve curated some brands that I myself rate, such as De La Vali and Aquazzura. So, I’ll be bringing my own styling techniques and offering personal styling appointments across the six days that the store is open. 
 

Quintessentially: When your styling someone, what's the first thing you consider?

 
Lady Alice Manners: I try to take in who they are and what they’re about, what makes them feel comfortable. The key is to make a look work for them. Of course, I also think about what’s current. For instance, last season it was polka dots, but this year I think we’ll see a lot of bold, bright colours, and maybe go back to some classic florals. But, if you’re not a dressy person, then a jumpsuit or a trouser suit works well. Anna Mason makes some amazing, bespoke jumpsuits that work all year around. In any case, you need a look that will work for you, but that is also of the moment.
 

Quintessentially: What sort of pieces should we look out for in store

 
Lady Alice Manners: I’m really excited by the De La Vali pieces; it’s an incredibly young brand that’s done very well in a short space of time. The house has fantastic summer dresses that effortlessly take you from day to night. I’m also excited to be working with the milliner Vivien Sheriff; she helped me out when I was presenting on Ascot TV last year. And I’m looking forward to Sarah Kate Byrne’s vintage rail. She’s pulled together some classic pieces, so you won’t end up standing next to the same dress at Royal Ascot, or some such event. That’s pretty important.

Maison de Saison, a pop-up dedicated to the classic British Season, is at Huntsman, 11 Savile Row from 17th - 23rd May, 9:00am - 5:30pm [9:00am - 8.30pm on 17th and 21st May].

Quintessentially members are invited to the preview of the pop-up on 16th May from 5:00pm – 8:00pm, on a complimentary basis. Please contact your lifestyle manager for details, or if you wish to book a bespoke alteration or styling appointment with Sarah Kate Byrne and Lady Alice Manners, subject to availability.


It’s one of the high life’s ironies that the occasions where one has to look one’s best are the most fraught with protocol. As the World’s finest lifestyle concierge service we are at hand to help you navigate the choppy waters of dress codes and the etiquette of luxury formal dressing by providing you with a formal attire guide for men.