24 hours to drive customer acquisition and brand engagement. Six global markets in which to launch a luxury product. One iconic brand activation campaign.

Bentley approached us to manage the global lifestyle launch of its continental GT convertible in London, Shanghai, Dubai, LA, Munich, and Sydney. In addition to event strategy, ideation, and management, we created a targeted marketing and acquisition campaign, which reached 2,200 high-net-worth VIP guests, 587 new leads for Bentley’s sales team, and over 15 cars sold within the first six months.

24 international journalists were tasked with testing out the capabilities of a brand-new phone camera. So, we created a picture-perfect press trip for them in Malaga and Grenada.

Built around breath-taking landscapes and impressive architecture, this bespoke three-night itinerary was jam-packed with exclusive activities to capture on camera – including an exhilarating trek at Caminito del Rey, a behind-the-scenes visit to UNESCO World Heritage site Alhambra, and a spectacular flamenco show in one of the private caves of Sacromonte.

In honour of the Crafting Dreams exhibition in Dubai, a luxury fashion house hosted 121 international VIP guests over ten days. In addition to creating bespoke itineraries for each guest, we coordinated all travel and provided a daily onsite concierge service.

There were ten consecutive days of live events, for which we also arranged hair and makeup bookings and coordinated 214 restaurant bookings in total. The successful activations resulted in increased customer satisfaction levels and elevated levels of loyalty, plus greater engagement on social media.

Thanks to our long-lasting relationships with the world’s most prestigious and sought-after brand partners, BMW UK trusted us to provide their top-tier luxury-class customers with exclusive benefits and money-can’t-buy experiences.

We used our data insights and CX expertise to deliver a three-year customer loyalty programme for the BMW Excellence Club. Through a thoughtfully designed members-only app, we personalised BMW customers’ ownership experience and increased brand affinity.

To showcase the diversity and potential of NEOM as a destination, we created a pop-up camp in the beautiful Hisma desert. The bespoke luxury desert camp featured 20 accommodations, two restaurants, a bonfire seating area, and welcome and prayer tents.

A curated itinerary accompanied the camp, offering experiences for 100 guests over eight weeks. Choreographed performances, desert and coastal tours, and cultural activities highlighted the region’s unique history, whilst luxury pop-up restaurants offered excellent dining.

To engage Aston Martin’s existing clients and introduce its product to new audiences, we created an experiential Art of Living campaign.

From driving tours through spectacular scenery to behind-the-scenes access at the world’s most exclusive motoring events, the programme was carefully curated to reflect the core values of Aston Martin.

By strategic marketing to our members and Aston Martin’s loyal clients, the programme delivered multi-digit vehicle sales through product sampling and brand immersion.

In Abu Dhabi, we orchestrated a two-day event tailored for a luxury brand, bringing together boutique and headquarters staff from the Middle East and India to delve into the brand's universe.

Showcasing five unique workshops and a themed evening party, the main event was enriched by engaging presentations, captivating shows, and interactive sessions with esteemed guests.

Our services encompassed comprehensive event design, seamless production execution, and meticulous coordination of guest transfers.

Rolls-Royce reversed

Inspired to court a younger audience of millennials as part of a global brand repositioning, we created a new experience with the iconic Phantom on behalf of Rolls-Royce. With the stunning Middle Eastern landscape as a backdrop, we created a trilogy of events based on the concept Rolls-Reversed, with a campaign launched in Dubai. 

A curated group of HNWI – ‘The Originals’ – were invited to experience Rolls-Royce in a new manner, personalising the interiors of their chosen model of Phantom before embarking on an unforgettable convoy throughout the streets of Dubai.