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VIP Guest Management & Logistics

Establishing AlUla as a leading global boutique destination, providing a world-class experience, showcasing its unique cultural and heritage assets, and providing the impeccable service required by a discerning international audience.

THE CHALLENGE:

To support in establishing AlUla as a leading global boutique destination, providing a world class experience for visitors, showcasing its unique cultural and heritage assets and aiding in the development of home-grown talent through the provision of VIP Guest Management Services.

Back view of four male polo players riding on horses in uniform numbered shirts in the desert Back view of four male polo players riding on horses in uniform numbered shirts in the desert
AlUla, SAUDI ARABIA

OUR SOLUTION:

QX designed and curated an end-to-end Guest Management & Logistics Framework under which VIP guests, visiting artists, royal delegations and international celebrities are provided with an always-on bespoke concierge service pre, during and post event.

Services including flight and accommodation bookings, bespoke itinerary creation, airport meet & greet, VIP logistics management, bespoke gifting and expert on-ground concierge service.

Projects to date include hosting VIP guests, media and influencers on behalf of The Royal Commission of AlUla for:

  • Andrea Bocelli in Concert
  • Art in the Landscape Heizer
  • Desert X Artist Curatorial Trip
  • Wadi Ashar
  • Desert X Opening
  • What Lies Within Exhibition Opening
  • Dolce & Gabbana Ikmah Horse Age Fashion Show
  • Richard Mille AlUla Desert Polo
  • Global Entrepreneurship Congress

HIGHLIGHTS:

Andrea Bocelli’s open-air performance at Hegra

Alicia Keys impromptu performance at Madrasat Adeera, a local school in AlUla

Supporting international and regional artists bring their work to life for Desert X 2022

IN NUMBERS:

  • 2-year ongoing partnership
  • 10+ successful events
  • 500+ guests
  • 50+ regional and international celebrities
Alicia Keys sat in a large 3D wooden sculpture in the desert
Outside stage performance orchestra, piano player, man in red suit playing guitar and girl in dress signing
AlUla, SAUDI ARABIA

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