's leading global lifestyle management company, announced a joint venture with Platinum Wines – strengthening their fine wine and spirits offering in the region.

The merger comes as the demand for fine wine and spirits continues to grow in Asia, with Platinum Wines joining Quintessentially's wine and spirits specialist team in Hong Kong taking the team to a total of 10 experts.

Emma Sherrard Matthew, Executive Chairman Asia-Pacific, Quintessentially commented, "Platinum Wines has long been known for its expertise and high end service offering – exceptional service is exactly what Quintessentially is all about, bringing our Members and clients the best possible experts covering every facet of the luxury lifestyle market. We are extremely excited to welcome our new team members to the Quintessentially family."

Rickesh Kishnani, Managing Director APAC, Wine & Spirits at Quintessentially (former CEO of Platinum Wines) commented, "We are thrilled to now be part of Quintessentially to better serve our existing customers as well as Quintessentially's high net worth membership and client base. This joint venture was a natural step for us as we looked to take our service to the next level as part of a larger luxury and lifestyle organization. As the world's leading luxury lifestyle group, Quintessentially was the perfect fit."

Rickesh also brings with him extensive knowledge in the field of rare single malt whisky through the Platinum Whisky Investment Fund - the world's first private equity whisky fund offering investors the unique opportunity to take advantage of the ever-increasing demand for single-malt Scotch whisky.

Renowned for a sophisticated palate and insider knowledge of the market, Quintessentially's wine specialists bring the world's greatest wines and spirits to private clients across Asia, helping them to build their collections or discover great value wines ready to enjoy.

The award-winning team strives to accommodate wine enthusiasts and collectors, whether it's finding an elusive fine wine, sourcing a rare whisky gift, receiving advice on cellar management or gaining exclusive access to the most respected wine and spirits tastings and events around the globe. Joining the team, Platinum Wines will now operate under the Quintessentially name as an exciting addition to the companies wine service offering.