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Quintessentially appointed as Official Production and Event Coordinator for Lumieres Hong Kong 2018

April 5th 2018
Lumieres Hong Kong has appointed Quintessentially as Official Production and Event Coordinator in a three-year contract partnership. The multi-award-winning event management team will work closely with partners to curate a unique, immersive experience. They will make use of innovative, cross-channel brand communication approaches in order to capitalise on value, motivate action and further build on the world-class event's outstanding reputation.

Inspired by, and in partnership with the Fête des Lumières de Lyon in France, Lumieres Hong Kong will present as three nights of spectacular light installations, video projections, art pieces and dining. Quintessentially, a global leader in event management with local specialist knowledge, will be implementing an enhanced production and event coordination programme across the city, to connect and engage audiences.

The partnership re-affirms Quintessentially's extensive services and capabilities across Hong Kong and the APAC region. With a history of understanding brands and their needs, Quintessentially is able to develop a strategic approach to communicating with target audiences and understanding their passion points. The team of event specialists tasked with the project have over 30 years of combined experience across large scale events as well as smaller, more intimate gatherings.

Michelle Cronin-Bruce, Group Marketing Director – Asia Pacific, Quintessentially commented on the recent appointment: "We are thrilled to be part of the pioneering light festival that is Lumieres Hong Kong. With this type of activation, we're able to demonstrate our breadth of services and the capabilities we have within our dynamic event specialist and integrated communications business units. We are looking forward to delivering a world-class event that has already made an impact on this vibrant city."

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